Peptide-led strengthening
Peptides sit at the heart of the Aul formula, chosen to support hair that feels weak or breaks easily.
Our science
Gentle by design. Effective by science.
Aul pairs peptide-led strengthening care with a calm daily ritual. Here is how we think about it, and what we promise, plainly.
The idea behind the formula
Care that is strong and kind.
Thoughtful formulation
Designed to be gentle on hair and scalp, so strengthening care fits comfortably into every wash.
One routine, scalp to ends
Shampoo, conditioner and serum, designed to work together.
What's inside
Ingredients we chose, and why.
Keratin and plant proteins
Hydrolyzed keratin, with corn and wheat proteins, helps moisturize and strengthen the feel of hair.
Castor oil
A nourishing oil that helps moisturize and strengthen hair.
Aloe
Moisturizes and soothes the scalp.
Peptide complex
Acetyl Tetrapeptide-3 is a peptide that supports fuller-looking hair.
Ginseng and clover
Botanical extracts chosen for scalp care.
Clean-feeling formulas
The shampoo is free from sulfates, parabens and silicones. The conditioner is free from sulfates and parabens. Full ingredient lists are on each product page.
Our promise, plainly
Honest words, always.
What we say
Aul helps reduce hair fall due to breakage and supports stronger-looking hair.
What we do not say
We don't promise regrowth, cures or overnight results. Good hair care is a steady habit, and we keep our words as honest as our formulas.
Your peace deserves its own ritual
The Aul ritual
Follow the directions on your pack. This is the ritual we designed it around.
Begin with warm water.
Massage gently.
Scalp, breath, shoulders.
Let it sit.
This moment is yours.
Rinse slowly.
No rush.
Care isn't a task. It's a pause you give yourself.
Good to know
Science questions, answered
Is Aul a medical treatment?
No. Aul is a cosmetic hair care product. If you are worried about hair loss, please speak with a doctor.
Where do I find the full ingredient list?
The full ingredient list is printed on every Aul pack and shown on each product page.
Is Aul gentle enough for daily use?
Aul is designed to be gentle and to fit into your regular wash routine. Always follow the directions on your pack.